JD Power: Car Rental Companies Improving on Specific Vehicle Requests

TL;DR: A recent JD Power survey indicates car rental companies are getting better at honoring specific vehicle reservations, a welcome change for travelers.

Last updated: October 8, 2026

Good news for anyone who's ever booked a specific type of car and ended up with something entirely different. A recent report from JD Power, as highlighted by Business Travel Executive, suggests the car rental industry is making strides in fulfilling exact vehicle requests. This is a significant development for travelers who rely on particular car types for their needs, whether it's for comfort, space, or specific travel purposes. For years, the frustration of arriving at a rental counter only to find your reserved vehicle unavailable has been a common complaint. The survey's findings point towards a positive shift, indicating that rental companies are becoming more adept at managing their fleets and honoring the cars customers actually book. This improvement could mean a smoother, more predictable rental experience for everyone. So, what can you do with this information right now? This week, when you plan your next rental, take a moment to confirm the specifics of your reservation. Don't just assume the type of car you've selected will be waiting. A quick review of your booking details or a brief call to the rental agency can help set expectations and potentially avoid last-minute surprises. Consider this your prompt to be proactive. Before you even head to the airport or the rental lot, double-check your confirmation. If you have a particular need – perhaps a larger SUV for a family trip or a fuel-efficient compact for a solo journey – make a note of it and verify it's still reflected in your booking. For residents in Columbus, Ohio, when you're looking to secure a specific vehicle for your travels, here are a few practical questions to consider asking a licensed, insured rental professional: "How can I best ensure the specific make or model I reserved will be available upon my arrival?" and "What are the procedures if the exact vehicle I booked is unexpectedly unavailable?"

This move towards better fulfillment of specific vehicle requests is a step in the right direction for the industry. It emphasizes the importance of accurate booking and clear communication.

Based on reporting by Business Travel Executive. This is an original CarRental Solutions summary — full details at the source.